Employee engagement is linked to Retention, Productivity, Safety, Absenteeism, Company Culture, and even Customer Engagement, as many organizational leaders appreciate. Employee engagement directly impacts the bottom line, since engaged employees sell more than disengaged employees. Therefore, companies who hope to find a sustainable competitive edge should set up a Voice of the Employee program to understand how to increase employee engagement among their staffers. Engaging employees results in multiple upticks for businesses, in everything from profit levels to customer engagement and sales.
If we step back and think about what employee engagement means, it makes logical sense that engaged employees should be able to sell more. There is no universal measuring stick for staff engagement, so each Voice of the Employee provider has its own way of defining and measuring it. As a leading provider of Voice of the Employee satisfaction and engagement-boosting programs, PeopleMetrics measures employee engagement according to the following characteristics: Passion, effort, advocacy, and retention. Although each firm defines employee engagement a little differently, according to its own Voice of the Employee program, certain characteristics of employee engagement are universal.
If we step into the role of the consumer, an upbeat, passionate salesperson is clearly more attractive than a sullen, apathetic one. Because the human brain actually contains special mirror neurons that reflect the emotions of those around us. In this way, the emotional state of the salesperson impacts the emotions of the customer. Happy, enthusiastic employees rub off on their customers, making a sale more likely. That engaged employees should be able to sell more than their disengaged counterparts is a natural conclusion. Various studies have uncovered a connection between employee engagement and higher sales. Here is a smattering of a few of them:
1. Teams of Engaged Employees Sell 20% More:
A 2009 Economic Intelligence Unit report titled “Re-engaging with Engagement” found that teams with high levels of engagement sell 20% more than teams with low engagement. Customers who interact with highly engaged employees tend to be more engaged.
2. Employee Engagement Correlates with Daily Financial Return:
Engaged employees spend more than 57% more effort in their work. Teams with high levels of staff engagement sell over 20% more than teams with low employee engagement. The Handbook of Employee Engagement, a 2009 study by Xanthopoulou et al found that higher levels of employee engagement predicted higher levels of daily financial return by respective employees.
3. Company Case Studies Uncover Higher Sales from Engaged Employees:
Every company is unique. These numbers attempt to capture a nationwide snapshot of engagement; levels among your staffers may be higher or lower. A Voice of the Employee program can help you establish current engagement levels. Then, a Voice of the Employee ongoing solution can help you increase these levels across your staff. The Voice of the Employee strategy turned around the company by creating a new positive culture among all employees.
Rather than using a trial-and-error approach, establish a Voice of the Employee program. This will help you consistently measure employee engagement among your ranks, using proven market research techniques. Look to partner with Voice of the Employee programs that include libraries of resources on how to improve engagement, along with real-time tools to help managers quickly respond to employees’ needs. With programs such as Voice of the Employee, a satisfaction of employees within your organization can be easily examined and addressed.
SHEETAL ACADEMY can help you create an employee engagement report to show what steps you need to take to make the most of your employees’ potential. Take advantage of the opportunities from SHEETAL ACADEMY. We provide you the quality strategies for both Customer and Employee Engagement. To learn more, visit their website at www.sheetalacademysurat.in.