Good Communicator. We all strive to become good, effective communicators who can connect with our audiences. However, sometimes it is not what we say but how we say it that matters. Quantum Communications, a research company, has found that very thing through heaps and heaps of research:
“Our research has demonstrated that listeners were influenced far more by non-verbal cues than by verbal ones, with passion and credibility accounting for over 50% of presentation effectiveness†said Noah Zandan, president of Quantified Impressions. “A speaker’s tone, appearance and demeanor proved nine times more important in making a strong impression on potential investors than the actual content the speaker presented.â€
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